8th April 2026

SMU Business Challenge - Collaboration with YTL PowerSeraya

Developed a strategic communications campaign for YTL PowerSeraya focused on strengthening brand visibility, thought leadership, and public perception within Singapore’s sustainable energy industry.

18th November 2025

A Media Engagement Strategy for Corporate Leadership Transitions

Developed a media engagement strategy responding to leadership changes within a fictional luxury fragrance company, focusing on media management, narrative control, and rebuilding public trust through proactive communication.

18th April 2025

Crisis Communications & Management Playbook for F&B SMEs

Co-developed a crisis management playbook for hospitality and F&B SMEs, covering stakeholder communication, crisis response strategies, and recovery planning across different stages of a crisis.

3rd April 2025

HearUsLah: A Campaign Driving Awareness for Malaysian Music

Designed a behavioural change campaign encouraging Malaysian youth to actively support local music through digital storytelling, behavioural science and social media engagement.