Writing & Projects
A collection of academic research, internship content, and personal essays spanning culture, media, business, psychology, and everything in between.
Academic Work
A selection of research and analytical writing and projects from my time at SMU
Leading Through Crisis: A Communications Strategy for a Sustainable Fashion Brand
Photo by Ivan S on Pexels
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HearUsLAH! : A Behavioral Campaign to Drive Support for the Malaysian Music Scene
Attachment Styles and Online Infidelity: A Research Critique and Proposal
The 1MDB Scandal and the Corruption of Malaysian Politics
The Commodification of South Indian Stereotypes in Hollywood using “Never Have I Ever”
Professional Experience
Social media articles produced during my internship with Mind What Matters Psychological Practice
Substack
Personal essays on culture, music, and the moments that stay with you
What Olivia Dean Taught Me About Life
I am two weeks out from officially being a graduate. While my ceremony isn't until July, I'm officially done with classes, group presentations, and finally moving into the real world. And honestly… I have never felt so lost in my life.I feel like I have been holding it together on the outside. Acting nonchalant about this whole graduating thing and always giving a “I’m so ready to leave this place” whenever anyone would ask me how I’m feeling about it. But the truth is I’m not ready. I don’t fee...
My Four-Year Contract Is Ending
Why do we have to say goodbye? Why do things change? Why do we have to go through the pain of losing people and parts of ourselves through the changes and challenges we face? These are the questions surrounding me tonight, as I lay in bed. And all of this was triggered… because of a K-pop group.Something about me is that I am a huge K-pop stan, and one of my favourite groups of all time is Zerobaseone (ZB1). They were a group formed through a survival show and they made their debut in 2023. But...
The Day After Valentine’s Day
It is the day after Valentine’s Day.Even though the day of love has run its course for the year, I still feel the lingering traces of it.The bouquets of flowers people are still holding. The social media posts filled with declarations of love, with captions calling them their “day ones” and confessing how they “can’t imagine life without each other.” Even the Valentine’s day decorations and products still lined on the shop windows feels like a quiet reminder of what yesterday was.But everything...